Few people can be unaware of the growing publicity around plastic in the environment. It‘s great that our plastic bags and or drink bottles don‘t fall apart on us, but not at all great when the same plastic harms wildlife in the sea or in landfill — pictures of the stomachs of dead sea birds clogged with plastic should ring alarm bells, but plastic broken into tiny pieces is a serious problem, and much harder to address.
Addressing this is problematic. For an individual supermarket chain to act means they risk pushing up their costs. It is possible to offset that by appealing to the increasing numbers of environmentally-conscious consumers, but it is still a risk.
Greenpeace’s Plastics Pledge is a good idea. Tesco, Sainsbury‘s, Morrisons, Aldi, Lidl and Waitrose, are all supporting it: working together means that none of them lose ground to their competitors over this.
But there would be a strong case for legislation over this, so no business has a competitive advantage from ruining the environment in this way. The problem is that, if the British government acts alone over this, it risks putting British business at a disadvantage. In effect, this is the same problem as for an individual business, but pushed up a level.